I don't know if you have heard about the interview given by Jonathan Ive, one of the main designers at Apple. In the interview he states how many months Apple are spending on designing and manufacturing supreme products, and how others simply steal the design and ruin it with bad taste.Not only the design, but hours and hours of hard work.
If some of you are subscribed to the Sunday Times, I highly recommend that you take the time to read the interview, so you get a taste of how much time and effort really is put into the white products that we see on the wooden tables.