The book Haunted Empire: Apple After Steve Jobs has gotten a lot of attention lately and has stated some things that contradict some of the information in the Steve Jobs biography (Written by Walter Isaacsson).
One of those thing is that, the book says that Steve Jobs thought that the TV industry was rotten and should be avoided at all cost.
As a reaction, Tim Cook went out and called the book a joke (not exact words :) and said that the information in the book is all wrong.
Perhaps there is still some hope for an Apple TV release.