"Switzerland is in trouble" Was the statement Jonny Ive made before the keynote on September the 9th. The iWatch unveiling will be a great moment and supposedly even greater than we thought. Jonny Ive is so confident in his new watch in terms of design and function that it will challenge the swiss giants like Rolex.The iWatch will have a great design and be geared toward fitness and health. If the iWatch's goal is to live up to the rumors and expectations it has to be great. This is something that we should really be looking forward to.